Jyri EngestrÃ¶m, entrepreneur and founder of Jaiku, was once Google’s “accidental sociologist.” He weaves together a wealth of knowledge of the social web and social science.
[Technical note: Even though Jyri and Kevin helped make the Internet work, they still had some technical problems recording this episode. Unfortunately the audio is not up to our usual standards. We apologise for that and think the quality of the conversation makes this worthwhile listening. We’ll have Jyri back for another chat at studio quality but in the meantime, please listen to some great insights about social media.]