All posts tagged marketing
TummelVision 95: Amy Muller of Get Satisfaction on accidental start-ups, community managers, social CRM and what it takes to “get it”
This past week celebrated the third annual “Community Manager Appreciation Day“. As I saw the tweets roll by, I realized I have become increasingly frustrated and worried that the roll of Community Manager is not yet defined as strategic and is often viewed through a singular marketing/support lens. I worry that if we don’t elevate the conversation, the role of Community Manager is endangered of going the way of the Webmaster in the 90’s – relegated to a support position. The Webmasters of yesterday are the innovators and digital thinkers of today. These uniquely talented folks that are community managers posses many of the skills of the Tummler. When Kevin, Heather and I started Tummelvision, we specifically chose a new word because we strongly believe this is not a role but a way of thriving in a networked age. It requires design, tech and human skills and can live anywhere in an organization. Tummlers and tummeling embody the future. In a world that is no longer command and control – everyone needs to understand “the tummel”. As we see things, the role of the CEO is that of a “community manager”!
With this is mind, we invited Amy Muller (@amygsfn) to be this week’s Tummelvision guest. Amy is what we call a natural Tummler. Connecting people and companies is pretty much akin to breathing for her. In her current incarnation, Amy is co-founder of Get Satisfaction where she helps to lead the charge of building relationships with customers through Community. She also trains and educates those same customers on how to effectively grow and manage their own customer communities. She has been in the trenches and understands that ‘designing for community” is not just about launching a facebook page or twitter account – it’s an attitude. Just take a look at the groundbreaking Company Customer Pact and you know that thriving in a networked world is territory she understands.
We specifically send a shout out to the world of hardworking folks known as community managers so we can start building some conversational bridges that broaden and deepen the discussion around catalyzing and connecting people in a networked world.
Social philosopher and webthropologist Stowe Boyd joins the TummelVision crew to talk about social cognition, coding gender, and “betweenness.”
Episode 9 Download the show
We had a great chat with Brian Oberkirch on the implicit and explicit impact of the social and geo-loco services rippling through our lives. Brian is a ‘multi-lingual’ understated tummler and marketing guy who speaks geek and non geek alike. He looks at the web from a uniquely human place. We focused a bit on the need for web services and sites to do a better job educating their users on the implications of the data they are sharing in plain english as well as discussing how the features we choose to include on sites set the tone for the community – i.e. ratings systems, game mechanics, “number of followers” etc.
- Dewitt Clinton on the features we choose setting tone: The web would be a better place if …
- Brian’s post on paying a bit more attention to the implicit effects of social services and feature: “Hell, the fall alone will kil ya”
- Adrian Chan on game mechanics and social functionality
- Dave Winer refreshing out memory on what makes a good conference
80’s theme song: Follow me, oh follow me