All posts tagged Cluetrain Manifesto


TummelVision 42: Doc Searls on consumers, capitalism, and a decade of cluetraining

Episode Notes

Huffduff It [what?]

The TummelVision gang visits with an old friend, Doc Searls, co-author of The Cluetrain Manifesto and a fellow at the Berkman Center for Internet & Society at Harvard University.

Some of the ideas, stories, and links mentioned in this episode:

The new “social web browser” RockMelt

Novelist Zadie Smith critiques social networks in the New York Review of Books

Intelligent responses to Zadie Smith from Alexis Madrigal and Ross Douthat

Doc on Walt Whitman

Randy Farmer on why “The Cake is a Lie” – Reputation, Facebook Apps, and “Consent” User Interfaces

Doc on the “Data Bubble

The Wall Street Journal series on web privacy “What They Know

A call for a new “Consumer Bill of Rights

The Vendor Relationship Management Project wiki

Kevin Kelly on the Internet as an enormous copy machine

On the meaning of “trust” in digital parlance.

Be sure to follow Doc Searls on twitter and via his myriad projects.

Doc Searls on TummelVision Tonight

Doc Searls

Doc Searls

On Thursday, November 11, the TummelVision crew welcomes a special guest star, someone who’s worked on the web for a longtime as a leading advocate for customers advocating for themselves Doc Searls.

If you have a question for Doc, or suggestion for topics you’d like to hear discussed, please leave a comment below, tweet @TummelVision or #tummel, or email us at tummlers [at]

Please also join us for the live audio stream of this episode at 8 p.m. ET/ 5 p.m. PT on Thursday at  During these broadcasts (and “after parties”), be sure to check out our always-lively chat room.

As one of the authors of the seminal Cluetrain Manifesto, Doc Searls has been a tireless advocate for many of the ideals cherished by the Tummlers.  Among many other current activities, he runs Project VRM as a fellow of the Berkman Center for Internet and Society at Harvard University. VRM stands for Vendor Relationship Management. Doc wants tools and platforms to allow people manage the way vendors (companies that sell you stuff and services) have relationships with them.

Doc’s very committed to a more humanized world, so how does tummeling fit into his vision for VRM? At what point do tummlers manage the relationship between customers and the company and when do business recognize they need tummelers to manage the company in a networked environment? How will the new VRM technologies work for real people doing this work? Or was the Cluetrain Manifesto a pipedream and a wish that peopel working for companies treat people as people?

 Doc’s perspective is a rare blend of seasoned wisdom and up-to-the-minute expertise.  We hope you’ll join us for this “very special episode” of TummelVision.

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